GOOGLE TOOLS
WHICH TOOLS ARE RIGHT FOR YOUR COMPANY?
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Google Analytics
- Identify where traffic is coming from
- Optimize underperforming pages
- Get detailed visitor data
- Track your performance over time
uilding a successful marketing campaign is a process, but unless you are making steps in the right direction, you could be making changes that make your campaign perform worse than before. This is where Google Analytics comes into the picture. By understanding what works and what doesn’t, you can be confident in investing your time optimizing the right aspects of your campaign, and removing the ones that don’t work…
With Google Analytics you will be able to identify which pages and links your visitors click the most, and be able to measure whether your optimization campaign is directing the traffic where you want it.
You will also have visitor information that lets you know how many new visitors SEO campaign is delivering. You can visualize the data by many categories including new and returning visitors, visitor location and referral sources. With this data in your hands, you will be able to optimize your website, and make changes to any page that is not resulting in traffic or sales. Google Analytics will bring you more potential customers, and make your business more successful.
Google 360
- More visibility on Google Local
- Every customer can get a tour of your business
- Stand out and welcome new customers
- Customers see your business in a new way
ith Google 360, visitors to your local page will experience an amazing 360 degree interactive tour of your business. 360 brings bring your business to life and allows visitors to step inside and view your business before they walk through your door…
With a Google 360 Tour you can show your customers everything your business has to offer, invite them inside and show them how your business differs from the competition. Expand your online presence and set yourself above the competition Google 360 tours are the best way to get the attention of local customers on the web who might otherwise just walk by.
Google 360 Example
PageRank Checker
- Website indexed more often
- Increase review and comments
- Encourages people to link to you
- Shows your credibility on the web
high Google PageRank is one of the main factors that results in Google quickly indexing of your content, it results in more visibility and credibility for your company website.
Websites with a high PageRank are considered to have a high authority on the web and gives your business more credibility. Your website will get more visitors and attention from your target audience and people will be more likely to give you organic backlinks. A high PageRank website is also likely to get more comments and reviews increasing the popularity and visibility of your business.
Google Algorithm
- How Google reads your website
- Factors affecting search performance
- Make your website more relevant
he Google Algorithm is a top secret formula that Google uses to search through the billions of websites on the internet, in order to give users the most relevant results to their search query…
The Google algorithm looks at many factors including the frequency and location of keywords on your website, how long the website has existed, and the number of other websites that link to yours. Understanding the nuances of how the Google algorithm works is crucial to improve your search performance and getting customers to your website. We can help you navigate and understand this process in order to build your business presence online.
AdWords Campaign
- Ads shown only to potential buyers
- Precise budgeting
- Start or stop at any time
- Get customers in minutes not days
dWords is a Google online advertising program that lets you reach new customers and grow your business. With AdWords, you can choose where your ad appears, set a budget that works for you, and measure the performance of your ads.
If you are looking to attract website visitors, grow your sales, or get the phone of your business ringing Google AdWords offer a great advantage to because they can be shown only to people who are already interested in what you are offering. The more relevant your ad is, with keywords that your potential customers are looking for, the better the greater the results you will achieve with your campaign. Let ORgetUS help setup your own AdWords campaign and get you new customers in minutes!
GEO Targeting
- Target ads down to neighborhood
- Attract local customers
- Identify profitable areas
- Control your marketing budget
eo Targeting is an online marketing technique that can target visitors based on their actual geographical location. Used in an advertising campaign it can control where and to who your ad is shown.
With geo-targeting the business owner is in control, you can target your marketing efforts by region, state or city even down to the neighborhood level to bring in local customers. The best and worst performing locations can be quickly identified and the campaign adjusted to areas with greater sales. Focusing on profitable locations is beneficial and makes your marketing budget more effective.
Organic Search
- Free website traffic
- Competitive advantage
- Increased visibility
- Pushes competition down the list
he biggest benefit of organic search is cost. While PPC ads will put your website in front of potential customers. The cost-per-click of organic search traffic is zero, giving your company a competitive business advantage.
The more effort you invest in improving organic search performance, the higher your will appear in search results this has a side effect of pushing your competitors further down the list and increasing your customer base. Although it can take a lot of effort and time to achieve a steady stream or organic search traffic for many businesses the benefits are well worth it.
Organic search refers to being found organically in a search engine. This means your website is listed “naturally” without paying search engines like Google for a particular placement in the search engine results (SERP). Organic search is the most coveted result because unlike Pay Per Click (PPC) or other paid placements, you aren’t charged every time someone clicks on your link.
Google Places Optimization
- Boost online presence
- Get local customers
- Increased traffic to your website
- Stand out in search
ore people search for businesses online than anywhere else, so it’s important to make sure your local business listing can be easily found on Google Places. Your listing is an great way to develop an online presence even if you don’t have your own website.
Google Places helps business owners share information about their stores, products, and location with potential customers when they search for products or services on Google. It also gives you an edge when marketing in your local area. Not only does the listing show up high in search results, if properly optimized, but simply being listed gives you a boost in rankings for your own website and leads to more traffic.
